Meet the team behind SMB Financial Partners
A family-owned fractional CFO firm founded by two finance professionals who spent their careers growing companies, then decided small/medium businesses deserved the same firepower.
Big-company finance, built for small/medium businesses
We spent our careers inside finance, strategy, and operations: advising 20+ M&A deals, supporting 300+ retail and product launches, and driving $10M+ in profit growth. The pattern we kept seeing was simple. Large companies have entire finance teams turning numbers into decisions. Small/medium businesses, the ones where every decision matters more, usually have a bookkeeper and a tax CPA, and nobody looking forward.
SMB Financial Partners exists to close that gap: senior finance leadership, scoped to what a small/medium business actually needs, at a fraction of the cost of a full-time hire.
Ruby Ngoc Pham, CPA, MBA
Ruby Ngoc Pham is a Certified Public Accountant licensed in Washington with an MBA and over a decade of finance experience across transactions, valuations, and financial modeling. She leads SMB Financial Partners' M&A diligence and quality-of-earnings practice, and heads the firm's forecasting work, building the rolling cash-flow models and scenario analyses behind every engagement. Ruby earned both her MBA and her undergraduate degree from Providence College, and has passed CFA Level I.
Dan Perera, MBA
Dan Perera earned his MBA from the Tuck School of Business at Dartmouth and his undergraduate degree from Babson College. An entrepreneurial-minded leader, he brings over a decade of experience across growth, operations, innovation, and strategy, including 300+ retail and product launches and more than $10M in profit growth. At the firm, Dan leads strategy, translating analysis into decisions owners can act on.
Why owners trust us with the numbers
Credentialed
Certified Public Accountant (CPA) and MBA leading every engagement.
Experienced
Two decades across accounting, finance, consulting, operations, and strategy.
Connected
Experience with private sales, corporate buyers, and private equity transactions.
Growth-focused
Supported 300+ new retail locations and product launches through strategy and operations.
Results-driven
Led product innovation and rollouts that increased profits by $10M+.
Family-owned
You work directly with the owners on every call, every report, every decision.
Talk with the people who will actually do the work
No sales team, no handoffs. Your discovery call is with a founder.
Book a free discovery call